A very common marketing problem is the manner by which smaller companies attempt to copy the marketing efforts of significantly larger ones.

My first exposure to Insane Clown Posse was many, many years ago when this friend, who worked for me as a programmer, brought an acquaintence of his over to my apartment to hang out. His friend was in his late teens, all painted up in creepy clownish makeup.

At first, my wife and I were like… “uhhh… WTF!?!?”

But, as with all things relating to perceptions being different than reality, we got to talking to him and realized that he was a pretty good kid… maybe a little old for Halloween, but hey… we all had our crazy phases in life.

So this guy called himself a “Juggalo”, and followed this...

In my quest to find the latest and greatest marketing trends, I stumbled upon a product that I believe will  be a runaway hit for a number of reasons - some apparent, some not quite so.

Bong Vodka

Okay, everyone say it in unison... "Thank You Captain Obvious!"

What kind of party animal doesn't...