Most small businesses got their start because the owner hit the street and pounded on doors. They had to do whatever it took to make sales happen because their very survival depended upon the success or failure of those efforts. A person can get pretty bold in the pursuit of their survival, and that’s the barbarian entrepreneur that drags the business into existence, kicking and screaming. But that's a very different...

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I've realized just how tough it has become for business, and particularly small business, to market and sell its products and services in nearly any niche.

Sure, the uncertain economy has really made it hard. Cash and credit are tight and people simply aren’t buying like before. But the problem started before uncertain economic conditions changed business. A lot of companies were finding that their marketing initiatives were already in serious trouble.

First of all, the internet has really become a serious tool for any customer in any market or niche. The availability of volumes of information with a single click in a search engine literally...

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