I will be presenting Kaizen Marketing Blueprint to the Greater Cincinnati/Northern Kentucky African-American Chamber of Commerce as part of their ongoing Business Development Institute at the University of Cincinnati. This workshop will be held on September 22, 2009, at 9am in the Kingsgate Mariott Conference Center.

Let’s take a much deeper look at the concept of "business process".

We tend to think of the idea of "process" as something negative or mundane. For example, the "legal process", where we deal with life issues like traffic citations, divorce, or even civil lawsuits. It's generally not viewed in a positive light. Or, we associate the term with some bureaucracy like government offices - the "building permit process", or the "tax audit process". At any rate, the word itself doesn't really represent concepts that we regard as positive or redeeming

However, I previously discussed the idea of business process being essential to the success and growth of ...

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A fundamental concept that I want to discuss is that of the success of a business being based on its systems and processes. The success and size of a business is directly proportionate to the efficiency and effectiveness of  its systems.

Let me give you an example of this.

Everyone knows McDonald’s is famous for it’s Big Mac.

But it’s also famous for it’s approach to business as a system. There wasn’t anything particularly special about McDonald’s, but the fact that it...

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Far too often, marketing people treat marketing like it exists in this magical, utopian fairyland vacuum, somehow or another separate from the rest of the business. It's like Uncle Daddy inbreeding. The more inbred it gets, the weaker the DNA.

But marketing goes so much deeper into the intrinsics of a successful business operation. I try to use an abstracted model that gets applied to each area based on a very simple formula. The core formula can then be applied to any tactical marketing area.

I dig even deeper by implementing marketing strategies within a CPI (continuous process improvement) model roughly approximated on proven TQM philosophies like those taught by Deming, Six Sigma, Lean (Toyota Production Systems), Balanced Scorecard, etc...

I am not sure why...

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