All this social media this and that... everyone is a wannabe internet marketing guru this or that... it's enough to make me crazy sometimes.
So I started looking around for people in smaller, non-marketing related niches that are kicking butt with their social media presence, and I found two that you have probably never heard of - both leveraging social media to the hilt, and both in completely different, unrelated niches.
The first is Theresa Tiderington of REO Magic Team in Dayton, Ohio. Theresa is sledgehammering the local short sale and REO market by using Facebook, and other social media sites. She's buying properties for investors all over the United States, and while she doesn't have a giant following, she's got a very targeted one and consistently works her thing. http://www.reomagicteam.com/
The second is Rick Always, a DJ and dance party promoter in Cincinnati, Ohio. Rick has a very large following on Facebook, and is constantly promoting his events by inviting the several thousand people who are friends with him, or are fans of his Urban Pioneer Events. He's a bonafide social media rock star, constantly working his following and friend base. Although he's let some of his sites go for a while, he's constantly pounding Facebook events to promote his latest parties held at local venues and nightclubs in the Cincinnati area.
The point is, you don't have to be Gary Vaynerchuk or Chris Brogan to hit the ball out of the park with a social media grand slam. All you have to do is leverage the tools that are available to you, and work your system over and over and over and over and over.