I figured that I could keep TELLING everyone about strategic marketing process development, and that's okay.
 
But it would be 1,000,000,000 times better if I just SHOWED everyone first hand.
 
So, what I did was go out and practice what I preach, and signed up a consulting client to a very special deal. In fact, this is the deal of a lifetime for this company.
 
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We hear a lot of discussion about "developing a relationship with your list."

It gets said frequently, but I also see a lot of people questioning what that really means.

I also see a lot of marketing people paying lipservice to the concept, but doing nothing but treating their list like a digital version of an open air market vendor in a third world nation trying to sell shiny things to the tourists. "Here, buy this.... okay, buy this... okay, buy this..."

A lot of internet marketers act like pure salespeople, only focusing on the segment that wants to buy right now - because that's where the cash is at, right?

But what percentage of the list actually buys any given promotion?

There's a solid strategy to compete in a very crowded market that sort of has it's roots in the "differentiate or die" era. However, product-centric differentiation is just that - all about the product, not the customer.

These days, the way to penetrate a crowded market is split the crowd. Narrow the scope and fire the rifle.

If I were to start a tennis shoe company marketing running shoes to people, I am probably not going to be...

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Let’s do a little imagination exercise. Let’s pretend you’re in the market for a new car. You go down to the auto dealership, and instead of going into the showroom to talk to a sales representative, you go into the dealership service department and just order every single part that goes into the model of car you want.

Is that how we buy automobiles? Seems a little absurd, huh?

A few days later...

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