After great deliberation with some trusted folks, I have decided to roll the entire Kaizen Marketing Blueprint brand and the program into the B2B Marketing Academy as a premium curriculum track inside of the Academy for students.

As to the status of the Kaizen Marketing Blueprint brand itself... well, that remains to be seen as well, but I think it will just become one with the entire Academy.

I figured that I could keep TELLING everyone about strategic marketing process development, and that's okay.
 
But it would be 1,000,000,000 times better if I just SHOWED everyone first hand.
 
So, what I did was go out and practice what I preach, and signed up a consulting client to a very special deal. In fact, this is the deal of a lifetime for this company.
 
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Let’s do a little imagination exercise. Let’s pretend you’re in the market for a new car. You go down to the auto dealership, and instead of going into the showroom to talk to a sales representative, you go into the dealership service department and just order every single part that goes into the model of car you want.

Is that how we buy automobiles? Seems a little absurd, huh?

A few days later...

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