Big Idea Group is changing how marketing agencies work

Big Idea Group is a full-service agency based in Cincinnati, Ohio. Founder, James Ferguson, was formerly the Executive Vice President of NYC-based MKTG after his agency Co-Active Marketing group was acquired.

Big Idea Group (BIG) is all about building and investing in brands that one believes in. After 26 wonderful years in the marketing agency world, I decided to create my vision of what a marketing partnership should look like today. It is based on a simple premise that great people with great ideas can accomplish great things.

BIG will continue to evolve as an organization comprised of “best-in-class” creative marketing thinkers (and doers) who believe in your business, can create the big idea, and then integrate the best practices of both traditional and digital marketing to create and execute a plan that meets the needs of your brand today and tomorrow.

To be successful, one must change the traditional agency partnership model from vendor to business partner. As such, BIG will invest in the brands it works with by designing a mutually beneficial performance-based compensation model that works for both parties.

There are 4 core segments to the BIG business model that make this possible;

  • Marketing Concierge – becoming your trusted strategic marketing leadership team who has skin in the game and a passion for your business and your long-term success
  • BIG Investments – investing behind the brands one believes in while assuming full responsibility for all marketing initiatives from concept to execution.
  • Innovations Lab – co-developing new product ideas, services or marketing programs that disrupt the marketplace in a good way leading to long-term profitable growth
  • Making A Difference – giving back by supporting local, regional or national non-profit organizations that are consistent with our values.

About James Ferguson

James is an entrepreneurial senior level executive with 28 years of marketing agency leadership in various roles including General Manager, VP operations, VP Sales and Marketing, SVP Client Services, EVP Corporate Development and President/CEO.

In addition to managing all aspects of a growing marketing agency, James has always maintained a strong level of strategic marketing oversight and relationships-building with the agency’s key client contacts at the President, Chief Marketing Officer, VP/Director of Marketing and Brand Management level. He has facilitated many strategic planning sessions and overseen the development and implementation of many fully integrated strategic marketing initiatives that have included brand positioning, advertising, consumer and retail promotion, digital, event marketing, social, word-of-mouth advocacy and direct marketing.

Over the years, he has worked with a variety of brands within several fortune 100 and 500 companies. A few notable organizations include Bayer HealthCare, Chiquita, Fresh Express, Kikkoman International, Kroger, LensCrafters, Nature’s Way, Nestle Waters, Procter and Gamble, Schlumberger Industries, SuperValu, and several regional convenience store chains.

James also sits on the Board of Advisors of HealthCorps (founded by Dr. Mehmet Oz), the Board of Directors of the Flying Pig Marathon, a mentor at the Founder Institute and is President of the Cincinnati Hills SAY Soccer organization. He is a USSF and high school soccer referee and currently holds a private pilot airman certificate.