The various musings of Michael Hiles

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Agile Marketing

Agile Marketing? Why isn’t marketing managed like software development?

With the rise of the web, social, and mobile, I don’t have to work hard to convince anyone in a marketing department about the overwhelming shift in marketing focus to digital platforms. Whether a small business is simply leveraging their Facebook Page to promote local specials, or a large brand is using sentiment analysis tools…

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Is Your Marketing Process Broken?

Inbound marketing and closed loop marketing strategies have become the hot, new topic for many senior executives. Thanks to marketing technology and the creation of new business models, the world of digital marketing has given new meaning to the way we do business.

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What is a “Responsive Organization”?

Former General Electric CEO, Jack Welch, once said, “If the rate of change on the outside exceeds the rate of change on the inside, the end is near.” As the march towards evolving business in the knowledge economy continues, many organizations are already identifying and embracing the idea that all human communities, including organizations and…

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