The various musings of Michael Hiles

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How I Taught Myself Information Architecture In Eighth Grade English Class

I’m always amused at the reaction to my response when people ask, “You’ve been programming for a really long time, you must be really good in math.” My answer is usually something like, “No, I’m TERRIBLE at math, that’s why I started programming. I am much better at English.” They’re like… wha? Huh? A Kid And A…

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Agile Marketing? Why isn’t marketing managed like software development?

With the rise of the web, social, and mobile, I don’t have to work hard to convince anyone in a marketing department about the overwhelming shift in marketing focus to digital platforms. Whether a small business is simply leveraging their Facebook Page to promote local specials, or a large brand is using sentiment analysis tools…

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