The various musings of Michael Hiles

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Marketing - page 2

What Is Customer Lifetime Value (CLV)?

One of the biggest problems for any business owner is the difficulty in determining the return on marketing activities, and even how to prioritize or budget for specific marketing efforts. So in order to get to the basics of how we construct a marketing strategy, we need to understand a few fundamentals. One of these…

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Become A Super Connector And Launch Your Sales Into Overdrive

One of the biggest assets any successful businessperson can develop is their personal network as a super connector. The wider the network, the better chances of being able to tap into individuals and resources necessary to excel in a hyper-connected world. As a super connector, you’re positioned to leverage relationships and introduce people, ideas, and…

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10 Marketing Rules for Business Leadership

Business leaders and decision-makers often struggle with marketing in the digital era. Here are 10 Marketing Rules for Business Leadership:

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