The various musings of Michael Hiles

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The Science of Persuasion

I’ve always been fascinated with marketing psychology. Especially in the context of marketing copywriting and sales. One of the world’s foremost leaders in the actual science behind persuasion is Dr. Robert Cialdini, who wrote the best-seller. This animated video describes the six universal Principles of Persuasion that have been scientifically proven to make you most…

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How to Spot a Lie From a Former CIA Officer

One of the more important components of successful business relationships is trust. In my own experience, whenever my trust has been broken by someone, there were always clues. All the way down to subsconscious signals my brain was receiving, which likely translated into some gut feeling or intuition that was ultimately ignored. That’s when the…

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B2B sales professionals, use emotion to get more sales

As diverse and unique as we all want to be in our individual existence, there’s a common bond between every person who lives or has lived on this planet – emotion.

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