The various musings of Michael Hiles

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Content Marketing

The Science of Persuasion

I’ve always been fascinated with marketing psychology. Especially in the context of marketing copywriting and sales. One of the world’s foremost leaders in the actual science behind persuasion is Dr. Robert Cialdini, who wrote the best-seller. This animated video describes the six universal Principles of Persuasion that have been scientifically proven to make you most…

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The History of Content Marketing

Content marketing is a term that digital marketing people love to kick around these days. No bullshit here. I can’t stand the term. Yes, I use it. A lot. But that’s because I am speaking to my audience, who uses this term to somehow or another make it distinct from other kinds of marketing. The…

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How Storytelling Defines A Successful Content Marketing Strategy

Storytelling is a universal language that spans culture and generation. Without a story, a marketing campaign simply cannot garner people’s attention, rouse them to passionate engagement, and ultimately induce them to behave in such a way that reflects their own desire to change themselves or their world. This can be an incredibly complex effort –…

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How To Learn Content Marketing Strategy From “Choose Your Own Adventure” Books

When I was a kid, we still had these things called “books”. In fact, reading was one of the few pastimes I was not only allowed to enjoy with little-to-no limitation on what I consumed (within reason) – but actually encouraged to do as much as possible. My trips to the library and the bookstore…

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