The various musings of Michael Hiles

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Seven Key Psychological Triggers That Convert Leads to Customers

All the leads in the world are worthless if you can’t get them to buy. You need to know how to efficiently turn a prospect into a lead, and a lead into a customer. Then it is a simple method of understanding your customer acquisition cost, and your profit per customer, to run a profitable…

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You need a model of influence in your B2B marketing

My wife is a fitness and healthy living buff. She follows various online fitness folks. Natalie Jill really seems to be doing a decent job of promoting herself in the space. My wife happens to follow Natalie on Facebook. When my wife decided she needed a new pair of cross-trainer shoes, she posted her question…

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