This is a particularly challenging issue for founding teams. Especially when it’s a single founder who is trying to sell and keep revenue coming into the front door.
In World War II, Dwight Eisenhower trained his generals by piling a chain up on a table. He asked the generals, “If I push this chain, which way will it go?” The generals would jabber among themselves, debating and offering a bunch of different answers. The true answer, of course, is that nobody really knows…
As a business function, marketing hasn’t changed for over a century. But in the past decade, marketing has seen a tremendous disruption in methods and tactics as a result of the internet and mobile technology becoming part of the fabric of everyday life.
I work with a lot of clients who want to build some kind of digital solution or software product to solve a business problem. A lot of what I do for clients falls into the category of being a “hired gun” product manager. In the past, software development and the packaging of a product as…
Inbound marketing and closed loop marketing strategies have become the hot, new topic for many senior executives. Thanks to marketing technology and the creation of new business models, the world of digital marketing has given new meaning to the way we do business.
With the advent of social media, and the subsequent transformation of global communication as a result, it is no surprise there’s a groundswell of interest in adopting varieties of social media platforms for use by business and other organizations.
Enterprise content management (ECM) is essentially a systematic approach to facilitating the information assets, documents, files, etc… within an organization in such a way that creates efficiency and helps people do their jobs better.
It’s always an interesting dynamic to observe the reaction by many engineering-focused individuals in a deeply technical community towards those who transcend out of the direct, functional, day-to-day application of their technical skills into that of an information architect or technology evangelist who designs platforms and solutions in response to business problems.
Former General Electric CEO, Jack Welch, once said, “If the rate of change on the outside exceeds the rate of change on the inside, the end is near.” As the march towards evolving business in the knowledge economy continues, many organizations are already identifying and embracing the idea that all human communities, including organizations and…
Do discussions with your colleagues frequently result in confusion and even conflict over the difference in understanding and vocabulary?