The various musings of Michael Hiles

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Marketing Budget

DANGER! Avoid these two destructive approaches to your marketing

Through the years, I’ve worked with a lot of clients. All of them were trying to figure out the magic bullet solution to market and sell. Two common themes can be found in almost every business marketing organization that drive the overall efforts. Both of these themes are big problems, and in the modern era…

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How Are You Defining Your Marketing Data Goals?

As a business executive, my marketing operations team can only effectively deliver marketing data and information to me based on the goals and guidelines that I establish. In particular, the goals I establish in my marketing and sales are what drives my company’s marketing and sales performance. As the captain of the ship, only I can…

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