The various musings of Michael Hiles

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Marketing Campaign

What Is A Minimum Viable Campaign (MVC)?

In the world of startups, business model development, and customer discovery, there is a concept called the “Minimum Viable Product”, or MVP for short. Minimum Viable Product was popularized by Eric Ries when he published his book, “The Lean Startup”. Eric is a Silicon Valley entrepreneur who applied lean management principles to starting a new…

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How Storytelling Defines A Successful Content Marketing Strategy

Storytelling is a universal language that spans culture and generation. Without a story, a marketing campaign simply cannot garner people’s attention, rouse them to passionate engagement, and ultimately induce them to behave in such a way that reflects their own desire to change themselves or their world. This can be an incredibly complex effort –…

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