The various musings of Michael Hiles

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Marketing Psychology

Seven Key Psychological Triggers That Convert Leads to Customers

All the leads in the world are worthless if you can’t get them to buy. You need to know how to efficiently turn a prospect into a lead, and a lead into a customer. Then it is a simple method of understanding your customer acquisition cost, and your profit per customer, to run a profitable…

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How to Map an Influencer Marketing Strategy With a Buyer Behavior Model

Any successful marketing effort starts with the basic understanding of behavioral psychology of the target customer as it relates to decision-making. And in particular, as it relates to the decision to buy something.

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