The various musings of Michael Hiles

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Marketing ROI

DANGER! Avoid these two destructive approaches to your marketing

Through the years, I’ve worked with a lot of clients. All of them were trying to figure out the magic bullet solution to market and sell. Two common themes can be found in almost every business marketing organization that drive the overall efforts. Both of these themes are big problems, and in the modern era…

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What Is Customer Lifetime Value (CLV)?

One of the biggest problems for any business owner is the difficulty in determining the return on marketing activities, and even how to prioritize or budget for specific marketing efforts. So in order to get to the basics of how we construct a marketing strategy, we need to understand a few fundamentals. One of these…

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