The various musings of Michael Hiles

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Marketing Strategy

DANGER! Avoid these two destructive approaches to your marketing

Through the years, I’ve worked with a lot of clients. All of them were trying to figure out the magic bullet solution to market and sell. Two common themes can be found in almost every business marketing organization that drive the overall efforts. Both of these themes are big problems, and in the modern era…

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Influencer Marketing Isn’t About The Influencer

I really love pizza. I even consider myself a pizza expert to a certain degree. I’ve eaten lots of different kinds of pizza all over the world. I know a lot about pizza because I’ve eaten a lot of pizza. What does that have to do with influencer marketing? More about that later.

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