The various musings of Michael Hiles

Tag archive


How Storytelling Defines A Successful Content Marketing Strategy

Storytelling is a universal language that spans culture and generation. Without a story, a marketing campaign simply cannot garner people’s attention, rouse them to passionate engagement, and ultimately induce them to behave in such a way that reflects their own desire to change themselves or their world. This can be an incredibly complex effort –…

Keep Reading

Influencer Marketing Isn’t About The Influencer

I really love pizza. I even consider myself a pizza expert to a certain degree. I’ve eaten lots of different kinds of pizza all over the world. I know a lot about pizza because I’ve eaten a lot of pizza. What does that have to do with influencer marketing? More about that later.

Keep Reading

Six dimensions of social media literate leadership

Too many organization leaders are still technology illiterate. If you don’t understand the impact technology has on your business and market, how are you equipped to lead an entire organization in the information age?

Keep Reading

How To Learn Content Marketing Strategy From “Choose Your Own Adventure” Books

When I was a kid, we still had these things called “books”. In fact, reading was one of the few pastimes I was not only allowed to enjoy with little-to-no limitation on what I consumed (within reason) – but actually encouraged to do as much as possible. My trips to the library and the bookstore…

Keep Reading

Go to Top