The various musings of Michael Hiles

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Sales Psychology

Seven Key Psychological Triggers That Convert Leads to Customers

All the leads in the world are worthless if you can’t get them to buy. You need to know how to efficiently turn a prospect into a lead, and a lead into a customer. Then it is a simple method of understanding your customer acquisition cost, and your profit per customer, to run a profitable…

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B2B sales professionals, use emotion to get more sales

As diverse and unique as we all want to be in our individual existence, there’s a common bond between every person who lives or has lived on this planet – emotion.

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