The various musings of Michael Hiles

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How Storytelling Defines A Successful Content Marketing Strategy

Storytelling is a universal language that spans culture and generation. Without a story, a marketing campaign simply cannot garner people’s attention, rouse them to passionate engagement, and ultimately induce them to behave in such a way that reflects their own desire to change themselves or their world. This can be an incredibly complex effort –…

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How To Learn Content Marketing Strategy From “Choose Your Own Adventure” Books

When I was a kid, we still had these things called “books”. In fact, reading was one of the few pastimes I was not only allowed to enjoy with little-to-no limitation on what I consumed (within reason) – but actually encouraged to do as much as possible. My trips to the library and the bookstore…

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