The various musings of Michael Hiles

The Science of Persuasion

I’ve always been fascinated with marketing psychology. Especially in the context of marketing copywriting and sales.

One of the world’s foremost leaders in the actual science behind persuasion is Dr. Robert Cialdini, who wrote the best-seller.

This animated video describes the six universal Principles of Persuasion that have been scientifically proven to make you most effective as reported in Dr. Cialdini’s groundbreaking book, Influence, The Psychology of Persuasion.

Check out this video below, then order the book from Amazon!

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